ProLnkEvery street. Every home. One system that knows them all.
What's inside, how it's doing, and who takes care of it.
Meet ProLnkHomes that simply run well.
ProLnk builds ETCH and the platforms our partners run under their own names. One system for every home: what's in it, how it's doing, and the trusted people who take care of it.
Pick the door that fits. Each one opens a product built for how you live or work.
For single-family rental portfolios, build-to-rent communities, multifamily apartments, scattered-site and mixed portfolios, and property managers.
Operators who run turns, repairs and capital plans across many homes, from one console with one vetted network.
Explore ETCH Enterprise →For licensed and insured home service companies and independent pros.
Plumbers, electricians, HVAC, roofers, handymen, painters, flooring, appliance repair, landscaping, pool, pest and more. Work arrives diagnosed and scheduled.
Join ETCH Pro →For people who own the home they live in.
A living record of your home, simple reminders that keep it in great shape, and vetted pros whenever you need one.
Explore ETCH Home →For residents whose landlord or property manager runs their home on ETCH.
Move in with a few taps, send a repair with a photo, and move out with a clear, fair record of the home.
Explore ETCH Renters →For homebuilders and build-to-rent developers handing over new homes.
Give every buyer a closing-day record of their new home, with warranty requests routed straight back to the original trade.
Explore ETCH Builders →For insurance carriers, home warranty companies, HOAs and associations, lenders and servicers, and utilities.
Bring our technology to your customers under your own name, with better-documented homes behind every policy, plan and account.
Explore ETCH Partners →Operators, insurers, builders and homeowners all look after the same house. ETCH gives them one shared record and one trusted network, so every repair starts informed, every turn moves quickly and every visit happens on schedule.
Systems, ages, models and conditions, on record before anyone rolls a truck.
Every job goes out with a date, a window and a price limit.
Photo diagnosis names the system, the likely cause and the part before dispatch.
One vetted network, shared across operators and growing where homes need it.
Sealed move-in and move-out photos, with normal wear kept separate from damage.
Every door opens onto the same home record. Here is what flows through each one.
Coast to coast, one connected network.
ProLnk is the software underneath every ETCH product. It turns what people see in a home into the right pro, a finished job and a permanent record, and it gets smarter with every job.
A resident, a homeowner or a pro on site takes a photo or a short video. No forms, no codes. Location, the home and who sent it are attached automatically.
Our models work in stages, from the system to the model, the likely cause and the part. Every finding carries a certainty score, and prices only appear when the certainty is high enough to trust.
The software renders the repair on the person's own photo, changing only what's damaged. A before-and-after slider shows exactly what they're agreeing to.
Jobs go to vetted firms by trade, service area, what they're equipped to do and how well they've done it. Operators set the price limits; the software books inside them.
The pro closes the job with photos from the same angles. The software checks them against the original and confirms the fix before anyone is paid.
Photos, findings, repairs and system ages are sealed to the home itself, not to an account. When the home sells or the resident changes, the history stays with the house.
Completed work becomes labeled training data. The diagnosis gets sharper, the matching gets better and prices get more accurate, for every home on the network.
Storms, system age, recalls and home sales trigger checks before anything breaks. Homes in a storm's path are inspected in order of need with one approval.
Agents, inspectors, lenders, insurers and builders can start a home's record. The owner claims it, and everyone who helped build it stays connected to it.
Referral and revenue share are tracked and paid automatically, routed the way each partner's licensing rules require.
Intake, dispatch, scheduling, condition and finance agents handle routine work. People approve anything that matters and can see the reasoning.
Condition is compared against how long someone lived there and each item's useful life, so normal wear is never charged as damage. A person approves every charge.
One console for operators, apps for residents, homeowners and pros, and APIs to plug into the systems you already run. All of it can carry your brand.
Everything ETCH captures for you lives in your own systems, in your format. Use it anywhere, export it any time, keep it if you leave.
Residents', homeowners' and pros' names, contact details, photos and messages are never sold. They're used only to run the service.
How long systems last, what repairs cost and what fixes work. No names, addresses, rates or vendor terms. This is what makes ETCH smarter, and ETCH may license it.
From 175 to 975, band first. Built from what's in the home, how old it is, how it's cared for and what's been fixed, all from sealed records. Every repair, every check, every photo moves it up.
Everything else moved overnight without anyone touching it.
Turn Defense, Everyday, and Data & Capital Planning for rental portfolios. Executive, regional, state and metro consoles. See it →
Where work is coming from, and who on your crew can take it.
Live intake by ZIP, crews on the map, jobs with their window and limit, fast payouts. A technician app with the parts list before the truck rolls. See it →
Move-in in a few taps, Move-In Shield, repairs from a photo, emergency help and a fair move-out. Branded for each operator. See it →
The app that knows your home: the record, the filing cabinet, vetted pros, storm alerts and your ETCH Score. See it →
Insurance, utilities, furniture, tools and materials, offered from what the home record already knows. Pick who you are.
The ETCH Home record knows the roof, the systems and the rooms, so every quote and every purchase starts from facts, not a form.
See ETCH Home →Residents get the move-in done in one app, under their property’s brand, with the unit’s condition sealed on day one.
See ETCH Renters →ETCH Pro puts the best pros in front of the right homes, then backs every job with the parts, coverage and support to finish it well.
See ETCH Pro →ETCH Enterprise and ETCH Builders buy, install and hand off across every home, with each purchase written to the home it went into.
See ETCH Enterprise → ETCH Builders →Offered through ETCH alongside the core product. Names, contact details, photos and messages are never sold.
Partners run ProLnk under their own brand. Their customers see them; they get the console, the reporting and the network.
Closing-day record, warranty timeline, claims routed to the original trade, pre-drywall photos kept for life. ETCH Builders →
Documented homes, prevention tasks, faster claims and photo-verified system ages. ETCH Partners →
A few-click utility setup and move-out flow, and vendor portals for member networks. ETCH Partners →
Why we're building ETCH
The flood that never happened. The claim nobody filed. The Saturday you got back. When one home is looked after, the family, the pro, the insurer and the whole street come out ahead.
Better off.
Read the ETCH PromiseA walkthrough on your own homes.